Zee Network To Broadcast Pakistan TV Shows On Small Screen In India
Those who enjoyed watching Pakistani TV shows such as Dhoop Kinare, Tanhaiyaan, Ankahi in the ‘ 80s will soon have a treat on the small screen in the form of soon- to- be- launched channel Zindagi – Jodey Dilon Ko.
The channel, which goes live on June 23, will show some hit Pakistani TV series.
Targeted at the niche premium Indian audience, the channel intends to bring shows from Latin America, Turkey and Egypt in future. However, to begin with, the target is to cash in on Indian the audiences’ liking for Pakistani shows that are still most watched on YouTube.
Zee Network has reportedly pumped in ` 100 crore to establish the new niche channel, which is targeted at the audience in Northern India, Jammu- Kashmir and Hyderabad.
With vehement marketing and unique content, the channel hopes to break even in a year or two. ” The shows based on interesting stories by prominent Pakistani authors are handpicked, keeping in mind the sensibilities of the Indian audience. The channel aims to offer alternative fiction content,” said Bharat Ranga, chief content and creative officer, Zee Limited.
Stories penned by authors like Umaira Ahmad, legendary Pakistani author Saadat Hasan Manto and Sameera Fazal will find its way in as many as 45 teleserials chosen for the initial airing.
To begin with, the channel will air a few shows such as Zindagi Gulzar Hai, Aunn Zara and Kitne Girhain Baki Hai.
” Indian audiences have liked Pakistani music, singers and its theatre.
These TV shows will be an interesting peep into Pakistani storytelling. We have developed the content on channel which will be a mix of original and acquired shows,” says Shailja Kejriwal
Shailja Kejriwal is content head, special projects, ZEE limited, who intends to develop some new shows in collaboration with Pakistani and Indian directors, actors and writers.